Effect of fatigue on consumers' advertising processing

Dina Rasolofoarison

Marketing and Entrepreneurship

HEC Paris School of Management

Research output: Unpublished contribution to conference › Abstract › peer-review

1 Abstract

1 results

2008
Disentangle contextual and permanent individual motivations: an application to shopping behavior
Schmitt, J. & Rasolofoarison, D., May 2008, p. 38-40. 3 p.
Research output: Unpublished contribution to conference › Abstract › peer-review