Effect of fatigue on consumers' advertising processing

Dina Rasolofoarison

Marketing & Strategy

Research output: Unpublished contribution to conference › Abstract › peer-review

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2008
Disentangle contextual and permanent individual motivations: an application to shopping behavior
Schmitt, J. & Rasolofoarison, D., May 2008, p. 38-40. 3 p.
Research output: Unpublished contribution to conference › Abstract › peer-review