Efecto de las promociones del precio sobre la venta de productos no promocionados: papel moderador del tipo de visita del cliente

Translated title of the contribution: Effect of price promotions on sales of non-promoted products: moderating role of type of customer visit

Josefa Parreño-Selva, Peter S.H. Leeflang, Jenny van Doorn

Research output: Contribution to journal › Article › peer-review

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