Effets d’interaction de la fatigue du consommateur et de la complexité d’une publicité sur le processus de traitement de la publicité

Translated title of the contribution: Effects of interaction of fatigue of the consumer and the complexity of an advertisement on the treatment of advertising

Dina Rasolofoarison

Research output: Chapter in Book/Published conference outputConference publication

Translated title of the contributionEffects of interaction of fatigue of the consumer and the complexity of an advertisement on the treatment of advertising
Original languageFrench
Title of host publicationActes du 24e Congres International de l'AFM - Vincennes, Mai 2008
Publication statusPublished - May 2008
Event24e Congrès International de l’AFM - Vincennes, France
Duration: 15 May 200816 May 2008

Conference

Conference24e Congrès International de l’AFM
Country/TerritoryFrance
CityVincennes
Period15/05/0816/05/08

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