| Translated title of the contribution | Effects of interaction of fatigue of the consumer and the complexity of an advertisement on the treatment of advertising |
|---|---|
| Original language | French |
| Title of host publication | Actes du 24e Congres International de l'AFM - Vincennes, Mai 2008 |
| Publication status | Published - May 2008 |
| Event | 24e Congrès International de l’AFM - Vincennes, France Duration: 15 May 2008 → 16 May 2008 |
Conference
| Conference | 24e Congrès International de l’AFM |
|---|---|
| Country/Territory | France |
| City | Vincennes |
| Period | 15/05/08 → 16/05/08 |