Translated title of the contribution | Effects of interaction of fatigue of the consumer and the complexity of an advertisement on the treatment of advertising |
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Original language | French |
Title of host publication | Actes du 24e Congres International de l'AFM - Vincennes, Mai 2008 |
Publication status | Published - May 2008 |
Event | 24e Congrès International de l’AFM - Vincennes, France Duration: 15 May 2008 → 16 May 2008 |
Conference
Conference | 24e Congrès International de l’AFM |
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Country/Territory | France |
City | Vincennes |
Period | 15/05/08 → 16/05/08 |