Emotional responses to threat appeals

Laura Chamberlain, Nick Lee

Research output: Chapter in Book/Report/Conference proceedingConference publication

Original languageEnglish
Title of host publicationProceedings of the 40th European Marketing Academy Conference (EMAC 2011)
EditorsBrenčič Makovec
Publication statusPublished - 2011
Event40th Annual European Marketing Academy Conference - Ljublana, Slovenia
Duration: 24 May 201127 May 2011

Conference

Conference40th Annual European Marketing Academy Conference
Abbreviated titleEMAC 2011
CountrySlovenia
CityLjublana
Period24/05/1127/05/11

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