Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.
|Publication status||Published - 5 Jul 2017|
|Event|| 24th EurOMA conference - Edinburgh, United Kingdom|
Duration: 1 Jul 2017 → 5 Jul 2017
|Conference||24th EurOMA conference|
|Period||1/07/17 → 5/07/17|
Bibliographical note© 2017 The Authors
Naik, P., Schroeder, A., Ziaee Bigdeli, A., & Baines, T. S. (2017). Enabling servitization by affordance actualization: The role of digitalization capabilities. Paper presented at 24th EurOMA conference, Edinburgh, United Kingdom.