Enabling servitization by affordance actualization:  The role of digitalization capabilities

Parikshit  Naik; Andreas Schroeder; Ali Ziaee Bigdeli; Timothy S Baines

Enabling servitization by affordance actualization: The role of digitalization capabilities

Aston Business School

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

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Abstract

Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.

Original language	English
Publication status	Published - 5 Jul 2017
Event	24th EurOMA conference - Edinburgh, United Kingdom Duration: 1 Jul 2017 → 5 Jul 2017

Conference

Conference	24th EurOMA conference
Country/Territory	United Kingdom
City	Edinburgh
Period	1/07/17 → 5/07/17

Bibliographical note

Access to Document

EUROMA 2017
© 2017 The Authors
Accepted author manuscript, 742 KB

Cite this

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title = "Enabling servitization by affordance actualization: The role of digitalization capabilities",

abstract = "Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer{\textquoteright}s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.",

author = "Parikshit Naik and Andreas Schroeder and \{Ziaee Bigdeli\}, Ali and Baines, \{Timothy S\}",

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T1 - Enabling servitization by affordance actualization

T2 - 24th EurOMA conference

AU - Naik, Parikshit

AU - Schroeder, Andreas

AU - Ziaee Bigdeli, Ali

AU - Baines, Timothy S

PY - 2017/7/5

Y1 - 2017/7/5

N2 - Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.

AB - Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.

M3 - Unpublished Conference Paper

Y2 - 1 July 2017 through 5 July 2017

ER -