Exploration and exploitation in innovation research: Resource positioning analysis in assessing firm profitability

M. Tuominin, S. Matear, S. Hyvonen, A. Rajala, S. Kajalo, K. Moller, Gordon E. Greenley, Graham J. Hooley

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 34th EMAC conference
Publication statusPublished - 2005
Event34th European marketing academics conference - Milano, Italy
Duration: 24 May 200527 May 2005

Conference

Conference34th European marketing academics conference
CountryItaly
CityMilano
Period24/05/0527/05/05

Cite this

Tuominin, M., Matear, S., Hyvonen, S., Rajala, A., Kajalo, S., Moller, K., Greenley, G. E., & Hooley, G. J. (2005). Exploration and exploitation in innovation research: Resource positioning analysis in assessing firm profitability. In Proceedings of the 34th EMAC conference