Exploration and exploitation in innovation research: Resource positioning analysis in assessing firm profitability

M. Tuominin, S. Matear, S. Hyvonen, A. Rajala, S. Kajalo, K. Moller, Gordon E. Greenley, Graham J. Hooley

Research output: Chapter in Book/Published conference outputConference publication

Original languageEnglish
Title of host publicationProceedings of the 34th EMAC conference
Publication statusPublished - 2005
Event34th European marketing academics conference - Milano, Italy
Duration: 24 May 200527 May 2005

Conference

Conference34th European marketing academics conference
Country/TerritoryItaly
CityMilano
Period24/05/0527/05/05

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