Exploring innovative ways for companies to engage with customers through the internet in developing new products

Wei Liu, James Moultrie

Research output: Chapter in Book/Report/Conference proceedingConference publication

Abstract

This study seeks to explore new ways in which firms are involving customers in the development of new products, using on-line tools. These internet enabled methods allow companies to 'design with' their customers. Based on literature, this paper explores different ways in which firms can 'design with' their customer and introduces a conceptual matrix to position these alternative strategies. Three specific approaches are explored further through secondary data relating to firms which have already implemented a 'design with' strategy. This paper concludes with a simple model which aims to guide firms in the transition towards a 'design with' approach and to better exploit the potential offered by web-based methods for engaging customers early in product design.

Original languageEnglish
Title of host publication2013 IEEE-Tsinghua International Design Management Symposium
Subtitle of host publication Design-Driven Business Innovation, TIDMS 2013 - Proceedings
EditorsJikun Liu, Jun Cai, Thomas Lockwood, Chensheng Wang, Gabriel Y.L. Tong
PublisherIEEE
Pages136-141
Number of pages6
ISBN (Electronic)9781479915392
DOIs
Publication statusPublished - 11 Dec 2014
Event2013 IEEE-Tsinghua International Design Management Symposium, TIDMS 2013 - Shenzhen, China
Duration: 1 Dec 20132 Dec 2013

Conference

Conference2013 IEEE-Tsinghua International Design Management Symposium, TIDMS 2013
CountryChina
CityShenzhen
Period1/12/132/12/13

Keywords

  • customer involvement
  • design with
  • developing products
  • models
  • the Internet

Fingerprint Dive into the research topics of 'Exploring innovative ways for companies to engage with customers through the internet in developing new products'. Together they form a unique fingerprint.

Cite this