Exploring innovative ways for companies to engage with customers through the internet in developing new products

Wei Liu; James Moultrie

doi:10.1109/TIDMS.2013.6981227

Exploring innovative ways for companies to engage with customers through the internet in developing new products

Wei Liu, James Moultrie

Research output: Chapter in Book/Published conference output › Conference publication

Abstract

This study seeks to explore new ways in which firms are involving customers in the development of new products, using on-line tools. These internet enabled methods allow companies to 'design with' their customers. Based on literature, this paper explores different ways in which firms can 'design with' their customer and introduces a conceptual matrix to position these alternative strategies. Three specific approaches are explored further through secondary data relating to firms which have already implemented a 'design with' strategy. This paper concludes with a simple model which aims to guide firms in the transition towards a 'design with' approach and to better exploit the potential offered by web-based methods for engaging customers early in product design.

Original language	English
Title of host publication	2013 IEEE-Tsinghua International Design Management Symposium
Subtitle of host publication	Design-Driven Business Innovation, TIDMS 2013 - Proceedings
Editors	Jikun Liu, Jun Cai, Thomas Lockwood, Chensheng Wang, Gabriel Y.L. Tong
Publisher	IEEE
Pages	136-141
Number of pages	6
ISBN (Electronic)	9781479915392
DOIs	https://doi.org/10.1109/TIDMS.2013.6981227
Publication status	Published - 11 Dec 2014
Event	2013 IEEE-Tsinghua International Design Management Symposium, TIDMS 2013 - Shenzhen, China Duration: 1 Dec 2013 → 2 Dec 2013

Conference

Conference	2013 IEEE-Tsinghua International Design Management Symposium, TIDMS 2013
Country/Territory	China
City	Shenzhen
Period	1/12/13 → 2/12/13

Keywords

customer involvement
design with
developing products
models
the Internet

Access to Document

10.1109/TIDMS.2013.6981227

Cite this

Liu, W., & Moultrie, J. (2014). Exploring innovative ways for companies to engage with customers through the internet in developing new products. In J. Liu, J. Cai, T. Lockwood, C. Wang, & G. Y. L. Tong (Eds.), 2013 IEEE-Tsinghua International Design Management Symposium: Design-Driven Business Innovation, TIDMS 2013 - Proceedings (pp. 136-141). Article 6981227 IEEE. https://doi.org/10.1109/TIDMS.2013.6981227

Liu, Wei ; Moultrie, James. / Exploring innovative ways for companies to engage with customers through the internet in developing new products. 2013 IEEE-Tsinghua International Design Management Symposium: Design-Driven Business Innovation, TIDMS 2013 - Proceedings. editor / Jikun Liu ; Jun Cai ; Thomas Lockwood ; Chensheng Wang ; Gabriel Y.L. Tong. IEEE, 2014. pp. 136-141

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abstract = "This study seeks to explore new ways in which firms are involving customers in the development of new products, using on-line tools. These internet enabled methods allow companies to 'design with' their customers. Based on literature, this paper explores different ways in which firms can 'design with' their customer and introduces a conceptual matrix to position these alternative strategies. Three specific approaches are explored further through secondary data relating to firms which have already implemented a 'design with' strategy. This paper concludes with a simple model which aims to guide firms in the transition towards a 'design with' approach and to better exploit the potential offered by web-based methods for engaging customers early in product design.",

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booktitle = "2013 IEEE-Tsinghua International Design Management Symposium",

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note = "2013 IEEE-Tsinghua International Design Management Symposium, TIDMS 2013 ; Conference date: 01-12-2013 Through 02-12-2013",

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Liu, W & Moultrie, J 2014, Exploring innovative ways for companies to engage with customers through the internet in developing new products. in J Liu, J Cai, T Lockwood, C Wang & GYL Tong (eds), 2013 IEEE-Tsinghua International Design Management Symposium: Design-Driven Business Innovation, TIDMS 2013 - Proceedings., 6981227, IEEE, pp. 136-141, 2013 IEEE-Tsinghua International Design Management Symposium, TIDMS 2013, Shenzhen, China, 1/12/13. https://doi.org/10.1109/TIDMS.2013.6981227

Exploring innovative ways for companies to engage with customers through the internet in developing new products. / Liu, Wei; Moultrie, James.
2013 IEEE-Tsinghua International Design Management Symposium: Design-Driven Business Innovation, TIDMS 2013 - Proceedings. ed. / Jikun Liu; Jun Cai; Thomas Lockwood; Chensheng Wang; Gabriel Y.L. Tong. IEEE, 2014. p. 136-141 6981227.

Research output: Chapter in Book/Published conference output › Conference publication

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Liu W, Moultrie J. Exploring innovative ways for companies to engage with customers through the internet in developing new products. In Liu J, Cai J, Lockwood T, Wang C, Tong GYL, editors, 2013 IEEE-Tsinghua International Design Management Symposium: Design-Driven Business Innovation, TIDMS 2013 - Proceedings. IEEE. 2014. p. 136-141. 6981227 doi: 10.1109/TIDMS.2013.6981227

Exploring innovative ways for companies to engage with customers through the internet in developing new products

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