Exploring the application of methods for involving customers in new product development practices from the manager's perspective

Wei Liu

Research output: Chapter in Book/Published conference outputConference publication

Abstract

This research seeks to understand the ways in which customers are involved in the new product development practice and the extent to which approaches adopted are effective from the manager’s perspective. The research has adopted semi-structured interviews for R&D managers in top companies. This initial study of firms especially aims to understand the extent to which firms are using traditional or new web-based methods for involving customers. Preferences of methods have been identified and manager’s views on those methods have been collected. The findings indicate the limited use of new web-based methods for customer involvement in these companies.
Original languageEnglish
Title of host publication Proceedings of the 2nd Cambridge Academic Design Management Conference
Pages323-336
Publication statusPublished - 5 Sep 2013
Event2013 Cambridge Academic Design Conference - Cambridge, United Kingdom
Duration: 4 Sep 20135 Sep 2013

Conference

Conference2013 Cambridge Academic Design Conference
Country/TerritoryUnited Kingdom
CityCambridge
Period4/09/135/09/13

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