This research seeks to understand the ways in which customers are involved in the new product development practice and the extent to which approaches adopted are effective from the manager’s perspective. The research has adopted semi-structured interviews for R&D managers in top companies. This initial study of firms especially aims to understand the extent to which firms are using traditional or new web-based methods for involving customers. Preferences of methods have been identified and manager’s views on those methods have been collected. The findings indicate the limited use of new web-based methods for customer involvement in these companies.
|Title of host publication||Proceedings of the 2nd Cambridge Academic Design Management Conference|
|Publication status||Published - 5 Sep 2013|
|Event||2013 Cambridge Academic Design Conference - Cambridge, United Kingdom|
Duration: 4 Sep 2013 → 5 Sep 2013
|Conference||2013 Cambridge Academic Design Conference|
|Period||4/09/13 → 5/09/13|