Exploring the dimensions and transactional outcomes of incomplete business contracts

David I. Gilliland, Erik A. Mooi

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton
Publication status	Published - 2008
Event	37th European Marketing Academy conference - Brighton, United Kingdom Duration: 27 May 2008 → 30 May 2008

Conference	37th European Marketing Academy conference
Abbreviated title	EMAC 2008
Country/Territory	United Kingdom
City	Brighton
Period	27/05/08 → 30/05/08

Cite this

@inproceedings{028f88e6db4a4665a5941ada167d913a,

title = "Exploring the dimensions and transactional outcomes of incomplete business contracts",

author = "Gilliland, {David I.} and Mooi, {Erik A.}",

year = "2008",

language = "English",

booktitle = "Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton",

note = "37th European Marketing Academy conference, EMAC 2008 ; Conference date: 27-05-2008 Through 30-05-2008",

}