Research output per year
Research output per year
Erik A. Mooi, David I. Gilliland
Research output: Chapter in Book/Published conference output › Conference publication
| Original language | English |
|---|---|
| Title of host publication | 2008 AMA educators’ proceedings |
| Subtitle of host publication | enhancing knowledge development in marketing |
| Editors | James R. Brown, Rajiv P. Dant |
| Publisher | American Marketing Association |
| Pages | 282-283 |
| Number of pages | 2 |
| ISBN (Print) | 0-87757-333-6 |
| Publication status | Published - 2008 |
| Event | American Marketing Association summer educators' conference 2008 - San Diego, United States Duration: 8 Aug 2008 → 11 Aug 2008 |
| Conference | American Marketing Association summer educators' conference 2008 |
|---|---|
| Abbreviated title | Summer AMA 2008 |
| Country/Territory | United States |
| City | San Diego |
| Period | 8/08/08 → 11/08/08 |
Research output: Chapter in Book/Published conference output › Conference publication