Exploring the motivations and benefits of joining a brand community: A study of UK 7–11-year-olds

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2 Jul 2018
EventAcademy of Marketing Conference : Marketing the Brave - University of Sterling , Sterling , United Kingdom
Duration: 2 Jul 20185 Jul 2018

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CitySterling
Period2/07/185/07/18

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