Export market-oriented activities: Their antecedents and performance consequences

J. W. Cadogan*, A. Diamantopoulos, J. A. Siguaw

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This paper extends the study of market orientation into the international arena by developing and testing hypotheses relating to the antecedents to and consequences of market-oriented activities in firms' export operations. Export experience, export dependence and coordinating capabilities were found to be positively related to export market-oriented activities. In turn, export market-oriented activities were positively associated with aspects of export performance.

Original languageEnglish
Pages (from-to)615-626
Number of pages12
JournalJournal of International Business Studies
Volume33
Issue number3
DOIs
Publication statusPublished - 1 Sep 2002

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