Export market-oriented activities: Their antecedents and performance consequences

J. W. Cadogan; A. Diamantopoulos; J. A. Siguaw

doi:10.1057/palgrave.jibs.8491036

Export market-oriented activities: Their antecedents and performance consequences

J. W. Cadogan^*
, A. Diamantopoulos
, J. A. Siguaw

^*Corresponding author for this work

Aston University
Loughborough University
Cornell University

Research output: Contribution to journal › Article › peer-review

288 Citations (SciVal)

Abstract

This paper extends the study of market orientation into the international arena by developing and testing hypotheses relating to the antecedents to and consequences of market-oriented activities in firms' export operations. Export experience, export dependence and coordinating capabilities were found to be positively related to export market-oriented activities. In turn, export market-oriented activities were positively associated with aspects of export performance.

Original language	English
Pages (from-to)	615-626
Number of pages	12
Journal	Journal of International Business Studies
Volume	33
Issue number	3
DOIs	https://doi.org/10.1057/palgrave.jibs.8491036
Publication status	Published - 1 Sept 2002

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10.1057/palgrave.jibs.8491036

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abstract = "This paper extends the study of market orientation into the international arena by developing and testing hypotheses relating to the antecedents to and consequences of market-oriented activities in firms' export operations. Export experience, export dependence and coordinating capabilities were found to be positively related to export market-oriented activities. In turn, export market-oriented activities were positively associated with aspects of export performance.",

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AB - This paper extends the study of market orientation into the international arena by developing and testing hypotheses relating to the antecedents to and consequences of market-oriented activities in firms' export operations. Export experience, export dependence and coordinating capabilities were found to be positively related to export market-oriented activities. In turn, export market-oriented activities were positively associated with aspects of export performance.

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Export market-oriented activities: Their antecedents and performance consequences

Abstract

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