Abstract
This paper extends the study of market orientation into the international arena by developing and testing hypotheses relating to the antecedents to and consequences of market-oriented activities in firms' export operations. Export experience, export dependence and coordinating capabilities were found to be positively related to export market-oriented activities. In turn, export market-oriented activities were positively associated with aspects of export performance.
| Original language | English |
|---|---|
| Pages (from-to) | 615-626 |
| Number of pages | 12 |
| Journal | Journal of International Business Studies |
| Volume | 33 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Sept 2002 |
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