Extending the social ties network model to on-line word-of-mouth communication

A J Broderick, N J Lee, J Munuera-Aleman (Editor)

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2004
Event33rd EMAC Annual Conference 2004 - Murcia, Spain
Duration: 18 May 200421 May 2004

Conference

Conference33rd EMAC Annual Conference 2004
Abbreviated titleEMAC
CountrySpain
CityMurcia
Period18/05/0421/05/04
OtherEuropean Marketing Academy Conference

Cite this

Broderick, A. J., Lee, N. J., & Munuera-Aleman, J. (Ed.) (2004). Extending the social ties network model to on-line word-of-mouth communication. Paper presented at 33rd EMAC Annual Conference 2004, Murcia, Spain.