|Publication status||Published - 2004|
|Event||33rd EMAC Annual Conference 2004 - Murcia, Spain|
Duration: 18 May 2004 → 21 May 2004
|Conference||33rd EMAC Annual Conference 2004|
|Period||18/05/04 → 21/05/04|
|Other||European Marketing Academy Conference|
Broderick, A. J., Lee, N. J., & Munuera-Aleman, J. (Ed.) (2004). Extending the social ties network model to on-line word-of-mouth communication. Paper presented at 33rd EMAC Annual Conference 2004, Murcia, Spain.