Extending the social ties network model to on-line word-of-mouth communication

A J Broderick, N J Lee, J Munuera-Aleman (Editor)

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original languageEnglish
Publication statusPublished - 2004
Event33rd EMAC Annual Conference 2004 - Murcia, Spain
Duration: 18 May 2004 → 21 May 2004

Conference

Conference33rd EMAC Annual Conference 2004
Abbreviated titleEMAC
Country/TerritorySpain
CityMurcia
Period18/05/04 → 21/05/04
OtherEuropean Marketing Academy Conference

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