Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors

I. Botetzagias, A.-F. Dima, C. Malesios

Research output: Contribution to journalArticle

Abstract

This paper examines how an individual's moral norms and demographic characteristics interact with the standard ‘Theory of Planned Behavior’ predictors (Attitude; Subjective Norms; and Perceived Behavioral Control (PBC)) in explaining the intention to recycle (RI). Our data originate from an empirical research of Greek citizens conducted in Autumn 2013 (N = 293). Through structural equation modeling, we find that PBC is consistently the most important predictor of RI. Moral norms have a larger effect on RI than Attitude while their influence is primarily direct. On the contrary, demographic characteristics were found to be statistically non-significant predictors of RI, similarly to Subjective Norms.
Original languageEnglish
Pages (from-to)58-67
JournalResources, conservation and recycling
Volume95
DOIs
Publication statusPublished - 1 Feb 2015

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