Eye tracking methodology: theory and practice

Laura M. Chamberlain

doi:10.1108/13522750710740862

Eye tracking methodology: theory and practice

Laura M. Chamberlain

Marketing and Entrepreneurship

Research output: Contribution to journal › Article › peer-review

2169 Citations (Scopus)

Original language	English
Pages (from-to)	217-220
Number of pages	4
Journal	Qualitative Market Research
Volume	10
Issue number	2
DOIs	https://doi.org/10.1108/13522750710740862
Publication status	Published - 2007

Keywords

market research
qualitative market research
research
research methods

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10.1108/13522750710740862

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JO - Qualitative Market Research

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Eye tracking methodology: theory and practice

Keywords

Access to Document

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