Fairness in open book strategy and 'the strength of the weak ties' as a source of competitive advantage

Ronan De Kervenoael, Ulf Nilsson

Research output: Chapter in Book/Report/Conference proceedingConference publication

Original languageEnglish
Title of host publicationProceedings of the 38th European Marketing Academy Conference
Publication statusPublished - 2009
Event38th European Marketing Academy Conference - Nantes, France
Duration: 25 May 200929 May 2009

Conference

Conference38th European Marketing Academy Conference
Abbreviated titleEMAC 2009
CountryFrance
CityNantes
Period25/05/0929/05/09
OtherMarketing and the core disciplines

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