Female e-behaviour and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2008
EventBusiness and Economics Society International Conference 2008 - Lugano, Switzerland
Duration: 15 Jul 200819 Jul 2008

Conference

ConferenceBusiness and Economics Society International Conference 2008
CountrySwitzerland
CityLugano
Period15/07/0819/07/08

Cite this

De Kervenoael, R., & Liao, I-J. (2008). Female e-behaviour and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan. Paper presented at Business and Economics Society International Conference 2008, Lugano, Switzerland.