Female e-behaviour and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2008
EventBusiness and Economics Society International Conference 2008 - Lugano, Switzerland
Duration: 15 Jul 200819 Jul 2008

Conference

ConferenceBusiness and Economics Society International Conference 2008
CountrySwitzerland
CityLugano
Period15/07/0819/07/08

Cite this

De Kervenoael, R., & Liao, I-J. (2008). Female e-behaviour and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan. Paper presented at Business and Economics Society International Conference 2008, Lugano, Switzerland.
De Kervenoael, Ronan ; Liao, I-Ju. / Female e-behaviour and high involvement products : an exploratory study of cosmetic products e-consumption in Taiwan. Paper presented at Business and Economics Society International Conference 2008, Lugano, Switzerland.
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title = "Female e-behaviour and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan",
author = "{De Kervenoael}, Ronan and I-Ju Liao",
year = "2008",
language = "English",
note = "Business and Economics Society International Conference 2008 ; Conference date: 15-07-2008 Through 19-07-2008",

}

De Kervenoael, R & Liao, I-J 2008, 'Female e-behaviour and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan', Paper presented at Business and Economics Society International Conference 2008, Lugano, Switzerland, 15/07/08 - 19/07/08.

Female e-behaviour and high involvement products : an exploratory study of cosmetic products e-consumption in Taiwan. / De Kervenoael, Ronan; Liao, I-Ju.

2008. Paper presented at Business and Economics Society International Conference 2008, Lugano, Switzerland.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Female e-behaviour and high involvement products

T2 - an exploratory study of cosmetic products e-consumption in Taiwan

AU - De Kervenoael, Ronan

AU - Liao, I-Ju

PY - 2008

Y1 - 2008

M3 - Paper

ER -

De Kervenoael R, Liao I-J. Female e-behaviour and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan. 2008. Paper presented at Business and Economics Society International Conference 2008, Lugano, Switzerland.