Find your voice: Development and validation of a brand tone of voice scale

Hai-Anh Tran, Artyom Golossenko

Research output: Chapter in Book/Published conference outputConference publication

Original languageEnglish
Title of host publicationEuropean Marketing Academy Conference
Publication statusPublished - May 2021
EventEMAC Annual Conference 2021 -
Duration: 26 May 202128 May 2021


ConferenceEMAC Annual Conference 2021

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