Find your voice: Development and validation of a brand tone of voice scale

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	European Marketing Academy Conference
Publication status	Published - May 2021
Event	EMAC Annual Conference 2021 - Duration: 26 May 2021 → 28 May 2021

Conference	EMAC Annual Conference 2021
Period	26/05/21 → 28/05/21

Cite this

@inproceedings{a6512c060d154194baa5242694e0f8f7,

title = "Find your voice: Development and validation of a brand tone of voice scale",

author = "Hai-Anh Tran and Artyom Golossenko",

year = "2021",

month = may,

language = "English",

booktitle = "European Marketing Academy Conference",

note = "EMAC Annual Conference 2021 ; Conference date: 26-05-2021 Through 28-05-2021",

}