Rapid change is affecting the demography, technology and availability of resources (both financial and volunteer) on which charities draw. This paper presents four different scenarios that could describe the charity sector one generation from now as it responds to a different world. We highlight the dangers if any one scenario becomes dominant. While it is inevitable that change will occur, these drawbacks should be minimized and it is important that public funders and policy makers steer intelligently through this changing world. Also, charity leaders must prepare and plan for inevitable change in the sector.
Bibliographical noteThis is an Accepted Manuscript of an article published by Taylor & Francis in Public Money & Management on 13/2/2017, available online http://www.tandfonline.com/10.1080/09540962.2017.1281662
- charity futures
- charity strategy