Gamification to Engage Manufacturers with Servitization

Daniel Andrews, Panagiotis Petridis, Timothy S Baines, Ali Ziaee Bigdeli, Victor Guang Shi, James S. Baldwin, Keith Ridgway

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Servitization can include many kinds of processes and outcomes depending upon the contexts in which it occurs. This means that servitization is difficult to model accurately in simulations. Games, on the other hand, prioritize the provision of engaging experiences for participants over modelling realistic processes, while Serious Games can combine elements of both games and simulations. Gamification is a more recent term than either ‘simulation’ or ‘serious game’ that has been retrospectively used to describe the process of combining game elements with simulation models to create serious games. As the knowledge base of servitization is quite broad, and specific processes of transformation have yet to be verified, serious games and gamification may be more suited to engaging manufacturers with servitization than simulations. Having co-created several gamified software applications based on servitization, we discuss our findings in relation to this process.
Original languageEnglish
Title of host publicationAdvances in Manufacturing Technology XXXI
EditorsJames Gao, Mohammed El Souri, Simeon Keates
Place of PublicationNetherlands
Pages195-200
Number of pages6
ISBN (Electronic)978-1-61499-792-4
Publication statusPublished - 1 Sep 2017

Fingerprint

Application programs
Serious games

Bibliographical note

Copyright: IOS Press

The final publication is available at IOS Press through http://doi.org/10.3233/978-1-61499-792-4-195

Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1,
EP/K014080/1 ‘Transforming the adoption of Product-Service Systems through
innovations in applied gaming technology’

Keywords

  • Servitization
  • Gamification
  • Software

Cite this

Andrews, D., Petridis, P., Baines, T. S., Ziaee Bigdeli, A., Shi, V. G., Baldwin, J. S., & Ridgway, K. (2017). Gamification to Engage Manufacturers with Servitization. In J. Gao, M. El Souri, & S. Keates (Eds.), Advances in Manufacturing Technology XXXI (pp. 195-200). Netherlands.
Andrews, Daniel ; Petridis, Panagiotis ; Baines, Timothy S ; Ziaee Bigdeli, Ali ; Shi, Victor Guang ; Baldwin, James S. ; Ridgway, Keith. / Gamification to Engage Manufacturers with Servitization. Advances in Manufacturing Technology XXXI. editor / James Gao ; Mohammed El Souri ; Simeon Keates. Netherlands, 2017. pp. 195-200
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abstract = "Servitization can include many kinds of processes and outcomes depending upon the contexts in which it occurs. This means that servitization is difficult to model accurately in simulations. Games, on the other hand, prioritize the provision of engaging experiences for participants over modelling realistic processes, while Serious Games can combine elements of both games and simulations. Gamification is a more recent term than either ‘simulation’ or ‘serious game’ that has been retrospectively used to describe the process of combining game elements with simulation models to create serious games. As the knowledge base of servitization is quite broad, and specific processes of transformation have yet to be verified, serious games and gamification may be more suited to engaging manufacturers with servitization than simulations. Having co-created several gamified software applications based on servitization, we discuss our findings in relation to this process.",
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Andrews, D, Petridis, P, Baines, TS, Ziaee Bigdeli, A, Shi, VG, Baldwin, JS & Ridgway, K 2017, Gamification to Engage Manufacturers with Servitization. in J Gao, M El Souri & S Keates (eds), Advances in Manufacturing Technology XXXI. Netherlands, pp. 195-200.

Gamification to Engage Manufacturers with Servitization. / Andrews, Daniel; Petridis, Panagiotis; Baines, Timothy S; Ziaee Bigdeli, Ali; Shi, Victor Guang; Baldwin, James S.; Ridgway, Keith.

Advances in Manufacturing Technology XXXI. ed. / James Gao; Mohammed El Souri; Simeon Keates. Netherlands, 2017. p. 195-200.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Andrews D, Petridis P, Baines TS, Ziaee Bigdeli A, Shi VG, Baldwin JS et al. Gamification to Engage Manufacturers with Servitization. In Gao J, El Souri M, Keates S, editors, Advances in Manufacturing Technology XXXI. Netherlands. 2017. p. 195-200