Gamification to unlock service paradox in manufacturing

Victor Guang Shi, Tim Baines, Keith Ridgeway, James S. Baldwin, Panagiotis Petridis, Victoria Uren

Research output: Chapter in Book/Report/Conference proceedingConference publication

Original languageEnglish
Title of host publication[Proceedings of the summer global business conference 2014]
Publication statusPublished - 2014
Event2014 summer global business conference - Dubrovnik, Croatia
Duration: 1 Oct 20144 Oct 2014

Publication series

NameGlobal Business Conference proceedings
PublisherInnovation Institute
ISSN (Print)1848-2252

Conference

Conference2014 summer global business conference
CountryCroatia
CityDubrovnik
Period1/10/144/10/14
  • Servitization for business games

    Guang Shi, V., Baines, T., Ridgeway, K., Baldwin, J. S., Petridis, P. & Uren, V., 2014, [Proceedings of the summer global business conference 2014]. (Global Business Conference proceedings).

    Research output: Chapter in Book/Report/Conference proceedingConference publication

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