Gamification to unlock service paradox in manufacturing

Victor Guang Shi, Tim Baines, Keith Ridgeway, James S. Baldwin, Panagiotis Petridis, Victoria Uren

Research output: Chapter in Book/Published conference output › Conference publication

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  • 2014

    Servitization for business games

    Guang Shi, V., Baines, T., Ridgeway, K., Baldwin, J. S., Petridis, P. & Uren, V., 2014, [Proceedings of the summer global business conference 2014]. (Global Business Conference proceedings).

    Research output: Chapter in Book/Published conference output › Conference publication