Gamification to unlock service paradox in manufacturing

Victor Guang Shi
, Tim Baines
, Keith Ridgeway
, James S. Baldwin
, Panagiotis Petridis
, Victoria Uren

Coventry University
University of Sheffield

Research output: Chapter in Book/Published conference output › Conference publication

1 Conference publication

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2014

Servitization for business games
Guang Shi, V., Baines, T., Ridgeway, K., Baldwin, J. S., Petridis, P. & Uren, V., 2014, [Proceedings of the summer global business conference 2014]. (Global Business Conference proceedings).
Research output: Chapter in Book/Published conference output › Conference publication