Generative AI Risk Management in Digital Economy

Victor Chang, Leigh Draper, Simin Yu

Research output: Chapter in Book/Published conference outputConference publication

Abstract

In Healthcare Procurement, This Study Delves into the Integration of Generative AI, Focusing on Its Application within HealthTrust Europe’s marketing and communication frameworks. By analyzing the interplay between innovative AI-driven content personalization and the associated ethical, security, and operational risks, the research offers a nuanced perspective on leveraging technology for enhanced efficiency and engagement. The study employs qualitative research methods to assess risks and propose mitigation strategies, advocating for best practices in AI governance and risk management. It emphasizes the importance of maintaining network security, data integrity, and ethical standards in deploying AI solutions.
Original languageEnglish
Title of host publicationProceedings of the 6th International Conference on Finance, Economics, Management and IT Business FEMIB
PublisherSciTePress
Pages120-127
Volume1
ISBN (Electronic)9789897586958
DOIs
Publication statusPublished - Apr 2024

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