Abstract
In Healthcare Procurement, This Study Delves into the Integration of Generative AI, Focusing on Its Application within HealthTrust Europe’s marketing and communication frameworks. By analyzing the interplay between innovative AI-driven content personalization and the associated ethical, security, and operational risks, the research offers a nuanced perspective on leveraging technology for enhanced efficiency and engagement. The study employs qualitative research methods to assess risks and propose mitigation strategies, advocating for best practices in AI governance and risk management. It emphasizes the importance of maintaining network security, data integrity, and ethical standards in deploying AI solutions.
| Original language | English |
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| Title of host publication | Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business, FEMIB 2024 |
| Editors | Mitra Arami, Patricia Baudier, Victor Chang |
| Publisher | SciTePress |
| Pages | 120-127 |
| Number of pages | 8 |
| Volume | 1 |
| ISBN (Electronic) | 9789897586958 |
| DOIs | |
| Publication status | Published - Apr 2024 |
Publication series
| Name | Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business, FEMIB 2024 |
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Bibliographical note
Publisher Copyright:Copyright © 2024 by SCITEPRESS - Science and Technology Publications, Lda.
Keywords
- Generative AI
- Mitigation Strategies
- Risk Management