Generic strategies and market positions as moderators in the relationship between market orientation and (non-) financial performance: evidence from the UK, Australia, New Zealand, Ireland and Austria

H Kasper, J Bloemer, Gordon E. Greenley, Graham J. Hooley, S. Matear

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006
EditorsGeorge J. Avonlitis, Nikolaos Papavassiliou, Paulina Papastathopoulou
PagesCD ROM
Publication statusPublished - 2006
Event35th European Marketing Academy Conference - Athens, Greece
Duration: 23 May 200626 May 2006

Conference

Conference35th European Marketing Academy Conference
Abbreviated titleEMAC 2006
CountryGreece
CityAthens
Period23/05/0626/05/06
OtherSustainable marketing leadership : a synthesis of polymorphous axioms, strategies and tactics

Cite this

Kasper, H., Bloemer, J., Greenley, G. E., Hooley, G. J., & Matear, S. (2006). Generic strategies and market positions as moderators in the relationship between market orientation and (non-) financial performance: evidence from the UK, Australia, New Zealand, Ireland and Austria. In G. J. Avonlitis, N. Papavassiliou, & P. Papastathopoulou (Eds.), Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006 (pp. CD ROM)
Kasper, H ; Bloemer, J ; Greenley, Gordon E. ; Hooley, Graham J. ; Matear, S. / Generic strategies and market positions as moderators in the relationship between market orientation and (non-) financial performance: evidence from the UK, Australia, New Zealand, Ireland and Austria. Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. editor / George J. Avonlitis ; Nikolaos Papavassiliou ; Paulina Papastathopoulou. 2006. pp. CD ROM
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title = "Generic strategies and market positions as moderators in the relationship between market orientation and (non-) financial performance: evidence from the UK, Australia, New Zealand, Ireland and Austria",
author = "H Kasper and J Bloemer and Greenley, {Gordon E.} and Hooley, {Graham J.} and S. Matear",
year = "2006",
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Kasper, H, Bloemer, J, Greenley, GE, Hooley, GJ & Matear, S 2006, Generic strategies and market positions as moderators in the relationship between market orientation and (non-) financial performance: evidence from the UK, Australia, New Zealand, Ireland and Austria. in GJ Avonlitis, N Papavassiliou & P Papastathopoulou (eds), Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. pp. CD ROM, 35th European Marketing Academy Conference, Athens, Greece, 23/05/06.

Generic strategies and market positions as moderators in the relationship between market orientation and (non-) financial performance: evidence from the UK, Australia, New Zealand, Ireland and Austria. / Kasper, H; Bloemer, J; Greenley, Gordon E.; Hooley, Graham J.; Matear, S.

Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. ed. / George J. Avonlitis; Nikolaos Papavassiliou; Paulina Papastathopoulou. 2006. p. CD ROM.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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AU - Hooley, Graham J.

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Kasper H, Bloemer J, Greenley GE, Hooley GJ, Matear S. Generic strategies and market positions as moderators in the relationship between market orientation and (non-) financial performance: evidence from the UK, Australia, New Zealand, Ireland and Austria. In Avonlitis GJ, Papavassiliou N, Papastathopoulou P, editors, Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. 2006. p. CD ROM