Governments all over the world are encouraging broadband Internet connectivity to both residential and small business consumers. Despite large investments for developing the enabling infrastructure and the provision of access at affordable prices, however, demand for broadband has not increased the expected rate in many countries. The slow rate of broadband adoption can be viewed as being "supply constrained" in the developing world where countries are lagging behind in infrastructure development, but "demand constrained" in countries where high-speed access is already available to the majority of the population. In order to achieve greater uniformity in rates of adoption and use of broadband in both residential and small business contexts, and to reduce the digital divide, it is essential to focus upon understanding both macro- and micro-level factors influencing adoption and consequent use of broadband. The overall aim of this panel is to stimulate discussion and contribute to an understanding of the diffusion of broadband from a global perspective. In order to realise the overall aim, a number of studies from a range of different countries (including Australia, Canada, Denmark, Germany, Ireland, Kingdom of Saudi Arabia, Singapore, and United Kingdom) are integrated within the panel discussion.