Global, ethical and sustainable marketing

Wendy E Tabrizi, Michael Solomon, Greg Marshall, Elnora Stewart, Bradley Barnes, Vince Mitchell

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing: Real People, Real Decisions
EditorsMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Place of PublicationLondon
PublisherPearson
Chapter2
Volume1
Edition3
Publication statusPublished - 31 Aug 2019
  • Creating the product

    Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 262 -298

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Integrated Marketing Communications

    Tabrizi, W., Dempsey, E. & Lye, E., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 424-481

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Managing the product

    Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Pearson, p. 302 - 336

    Research output: Chapter in Book/Report/Conference proceedingChapter

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