Research output per year
Research output per year
| Original language | English |
|---|---|
| Title of host publication | Marketing: Real People, Real Decisions |
| Editors | Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi |
| Place of Publication | London |
| Publisher | Pearson |
| Chapter | 2 |
| Volume | 1 |
| Edition | 3 |
| Publication status | Published - 31 Aug 2019 |
Research output
- 6 Chapter
-
Creating the product
Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 262 -298Research output: Chapter in Book/Published conference output › Chapter
-
Integrated Marketing Communications
Tabrizi, W., Dempsey, E. & Lye, E., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 424-481Research output: Chapter in Book/Published conference output › Chapter
-
Managing the product
Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Pearson, p. 302 - 336Research output: Chapter in Book/Published conference output › Chapter