Grey market e-shopping and trust building practices in China

Ronan De Kervenoael; D. Selcen Ö. Aykaç

Grey market e-shopping and trust building practices in China

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Trust and new technologies
Subtitle of host publication	marketing and management on the Internet and mobile media
Editors	Teemu Kautonen, Heikku Karjaluoto
Place of Publication	Cheltenham (UK)
Publisher	Edward Elgar
Pages	56-73
Number of pages	18
ISBN (Print)	978-1-84720-568-1, 1-84720-568-2
Publication status	Published - 30 Nov 2008

Cite this

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SN - 1-84720-568-2

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A2 - Kautonen, Teemu

A2 - Karjaluoto, Heikku

PB - Edward Elgar

CY - Cheltenham (UK)

ER -

Grey market e-shopping and trust building practices in China

Other files and links

Trust and shopping

Cite this