Grey market e-shopping and trust building practices in China

Ronan De Kervenoael, D. Selcen Ö. Aykaç

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationTrust and new technologies
Subtitle of host publicationmarketing and management on the Internet and mobile media
EditorsTeemu Kautonen, Heikku Karjaluoto
Place of PublicationCheltenham (UK)
PublisherEdward Elgar
Pages56-73
Number of pages18
ISBN (Print)978-1-84720-568-1, 1-84720-568-2
Publication statusPublished - 30 Nov 2008

Cite this

De Kervenoael, R., & Aykaç, D. S. Ö. (2008). Grey market e-shopping and trust building practices in China. In T. Kautonen, & H. Karjaluoto (Eds.), Trust and new technologies: marketing and management on the Internet and mobile media (pp. 56-73). Edward Elgar.