Grey market e-shopping and trust building practices in China

Ronan De Kervenoael, D. Selcen Ö. Aykaç

Research output: Chapter in Book/Published conference outputChapter

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    Trust and shopping

    De Kervenoael, R. & Aykaç, D. S. Ö., 30 Nov 2008, Trust and new technologies: marketing and management on the Internet and mobile media. Kautonen, T. & Karjaluoto, H. (eds.). Cheltenham (UK): Edward Elgar

    Research output: Chapter in Book/Published conference outputChapter