Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising

Jacques Boulay*, Barbara Caemmerer, Heiner Evanschitzky, Krista Duniach

*Corresponding author for this work

Research output: Contribution to journalArticle

Abstract

Using the resource-based view framework, we investigate the link between multiunit franchising (MUF) and performance on four key challenges in franchise chain management: growth, uniformity, local responsiveness, and system-wide adaptation. Our findings support the assertion that system growth is positively related to MUF rate within a system, in particular in relation to geographic expansion. Interestingly, while uniformity does not seem to be related to MUF rate, we find marginal support for an inverted u-shaped relationship between system-wide adaptation and MUF rate. Furthermore, the data suggest that local responsiveness and MUF rate are related in a u-shaped function.

Original languageEnglish
Pages (from-to)1193-1205
JournalJournal of Small Business Management
Volume54
Issue number4
Early online date22 Feb 2016
DOIs
Publication statusPublished - 1 Oct 2016

Bibliographical note

This is the peer reviewed version of the following article: Boulay, J., Caemmerer, B., Evanschitzky, H., & Duniach, K. (2016). Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising. Journal of small business management, Early view, which has been published in final form at http://dx.doi.org/10.1111/jsbm.12239. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

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