Abstract
Using the resource-based view framework, we investigate the link between multiunit franchising (MUF) and performance on four key challenges in franchise chain management: growth, uniformity, local responsiveness, and system-wide adaptation. Our findings support the assertion that system growth is positively related to MUF rate within a system, in particular in relation to geographic expansion. Interestingly, while uniformity does not seem to be related to MUF rate, we find marginal support for an inverted u-shaped relationship between system-wide adaptation and MUF rate. Furthermore, the data suggest that local responsiveness and MUF rate are related in a u-shaped function.
| Original language | English |
|---|---|
| Pages (from-to) | 1193-1205 |
| Journal | Journal of Small Business Management |
| Volume | 54 |
| Issue number | 4 |
| Early online date | 22 Feb 2016 |
| DOIs | |
| Publication status | Published - 1 Oct 2016 |
Bibliographical note
This is the peer reviewed version of the following article: Boulay, J., Caemmerer, B., Evanschitzky, H., & Duniach, K. (2016). Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising. Journal of small business management, Early view, which has been published in final form at http://dx.doi.org/10.1111/jsbm.12239. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.Fingerprint
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