Guest editorial: Market orientation and service firm performance - a research agenda

Brendan J. Gray; Graham J. Hooley

doi:10.1108/03090560210437280

Guest editorial: Market orientation and service firm performance - a research agenda

Brendan J. Gray, Graham J. Hooley

Research output: Contribution to journal › Editorial › peer-review

Abstract

The service sector is an increasingly important source of job creation and economic wealth, and accounts for more than 75 per cent of the GDP of many developed economies. Yet there has been surprisingly little research into the relationship between market orientation and service firm performance. This editorial reviews the major research themes relating to market orientation and service firm performance and suggests an agenda for future research to improve understanding of this important marketing and management issue.

Original language	English
Pages (from-to)	980-989
Number of pages	10
Journal	European Journal of Marketing
Volume	36
Issue number	9/10
DOIs	https://doi.org/10.1108/03090560210437280
Publication status	Published - 2002

Keywords

market orientation
performance
service industries
services marketing

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10.1108/03090560210437280

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abstract = "The service sector is an increasingly important source of job creation and economic wealth, and accounts for more than 75 per cent of the GDP of many developed economies. Yet there has been surprisingly little research into the relationship between market orientation and service firm performance. This editorial reviews the major research themes relating to market orientation and service firm performance and suggests an agenda for future research to improve understanding of this important marketing and management issue.",

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AB - The service sector is an increasingly important source of job creation and economic wealth, and accounts for more than 75 per cent of the GDP of many developed economies. Yet there has been surprisingly little research into the relationship between market orientation and service firm performance. This editorial reviews the major research themes relating to market orientation and service firm performance and suggests an agenda for future research to improve understanding of this important marketing and management issue.

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KW - performance

KW - service industries

KW - services marketing

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DO - 10.1108/03090560210437280

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Guest editorial: Market orientation and service firm performance - a research agenda

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