Guest editorial: Market orientation and service firm performance - a research agenda

Brendan J. Gray, Graham J. Hooley

    Research output: Contribution to journalEditorial

    Abstract

    The service sector is an increasingly important source of job creation and economic wealth, and accounts for more than 75 per cent of the GDP of many developed economies. Yet there has been surprisingly little research into the relationship between market orientation and service firm performance. This editorial reviews the major research themes relating to market orientation and service firm performance and suggests an agenda for future research to improve understanding of this important marketing and management issue.
    Original languageEnglish
    Pages (from-to)980-989
    Number of pages10
    JournalEuropean Journal of Marketing
    Volume36
    Issue number9/10
    DOIs
    Publication statusPublished - 2002

    Keywords

    • market orientation
    • performance
    • service industries
    • services marketing

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