How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements: an eye-tracking study

Dina Rasolofoarison

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 38th European Marketing Academy Conference, May 2009, Nantes
Publication statusPublished - May 2009
Event38th European Marketing Academy Conference - Nantes, France
Duration: 25 May 200929 May 2009

Conference

Conference38th European Marketing Academy Conference
Abbreviated titleEMAC 2009
CountryFrance
CityNantes
Period25/05/0929/05/09
OtherMarketing and the core disciplines

Cite this

Rasolofoarison, D. (2009). How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements: an eye-tracking study. In Proceedings of the 38th European Marketing Academy Conference, May 2009, Nantes