How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements: an eye-tracking study

Dina Rasolofoarison

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 38th European Marketing Academy Conference, May 2009, Nantes
Publication statusPublished - May 2009
Event38th European Marketing Academy Conference - Nantes, France
Duration: 25 May 200929 May 2009

Conference

Conference38th European Marketing Academy Conference
Abbreviated titleEMAC 2009
CountryFrance
CityNantes
Period25/05/0929/05/09
OtherMarketing and the core disciplines

Cite this

Rasolofoarison, D. (2009). How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements: an eye-tracking study. In Proceedings of the 38th European Marketing Academy Conference, May 2009, Nantes
Rasolofoarison, Dina. / How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements : an eye-tracking study. Proceedings of the 38th European Marketing Academy Conference, May 2009, Nantes. 2009.
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year = "2009",
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language = "English",
booktitle = "Proceedings of the 38th European Marketing Academy Conference, May 2009, Nantes",

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Rasolofoarison, D 2009, How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements: an eye-tracking study. in Proceedings of the 38th European Marketing Academy Conference, May 2009, Nantes. 38th European Marketing Academy Conference, Nantes, France, 25/05/09.

How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements : an eye-tracking study. / Rasolofoarison, Dina.

Proceedings of the 38th European Marketing Academy Conference, May 2009, Nantes. 2009.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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T1 - How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements

T2 - an eye-tracking study

AU - Rasolofoarison, Dina

PY - 2009/5

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M3 - Conference contribution

BT - Proceedings of the 38th European Marketing Academy Conference, May 2009, Nantes

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Rasolofoarison D. How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements: an eye-tracking study. In Proceedings of the 38th European Marketing Academy Conference, May 2009, Nantes. 2009