How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets

S. Hyvonen, M. Tuominin, Graham J. Hooley

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusUnpublished - 2004
    EventAMA Summer Educators' Conference 2004 - Boston , United States
    Duration: 6 Aug 20049 Aug 2004

    Conference

    ConferenceAMA Summer Educators' Conference 2004
    CountryUnited States
    CityBoston
    Period6/08/049/08/04

    Cite this

    Hyvonen, S., Tuominin, M., & Hooley, G. J. (2004). How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets. Paper presented at AMA Summer Educators' Conference 2004, Boston , United States.