How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets

S. Hyvonen, M. Tuominin, Graham J. Hooley

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusUnpublished - 2004
    EventAMA Summer Educators' Conference 2004 - Boston , United States
    Duration: 6 Aug 20049 Aug 2004

    Conference

    ConferenceAMA Summer Educators' Conference 2004
    CountryUnited States
    CityBoston
    Period6/08/049/08/04

    Cite this

    Hyvonen, S., Tuominin, M., & Hooley, G. J. (2004). How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets. Paper presented at AMA Summer Educators' Conference 2004, Boston , United States.
    Hyvonen, S. ; Tuominin, M. ; Hooley, Graham J. / How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets. Paper presented at AMA Summer Educators' Conference 2004, Boston , United States.
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    title = "How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets",
    author = "S. Hyvonen and M. Tuominin and Hooley, {Graham J.}",
    year = "2004",
    language = "English",
    note = "AMA Summer Educators' Conference 2004 ; Conference date: 06-08-2004 Through 09-08-2004",

    }

    Hyvonen, S, Tuominin, M & Hooley, GJ 2004, 'How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets' Paper presented at AMA Summer Educators' Conference 2004, Boston , United States, 6/08/04 - 9/08/04, .

    How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets. / Hyvonen, S.; Tuominin, M.; Hooley, Graham J.

    2004. Paper presented at AMA Summer Educators' Conference 2004, Boston , United States.

    Research output: Contribution to conferencePaper

    TY - CONF

    T1 - How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets

    AU - Hyvonen, S.

    AU - Tuominin, M.

    AU - Hooley, Graham J.

    PY - 2004

    Y1 - 2004

    M3 - Paper

    ER -

    Hyvonen S, Tuominin M, Hooley GJ. How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets. 2004. Paper presented at AMA Summer Educators' Conference 2004, Boston , United States.