|Publication status||Unpublished - 2004|
|Event||AMA Summer Educators' Conference 2004 - Boston , United States|
Duration: 6 Aug 2004 → 9 Aug 2004
|Conference||AMA Summer Educators' Conference 2004|
|Period||6/08/04 → 9/08/04|
Hyvonen, S., Tuominin, M., & Hooley, G. J. (2004). How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets. Paper presented at AMA Summer Educators' Conference 2004, Boston , United States.