How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets

S. Hyvonen; M. Tuominin; Graham J. Hooley

How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets

S. Hyvonen
, M. Tuominin
, Graham J. Hooley

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Unpublished - 2004
Event	AMA Summer Educators' Conference 2004 - Boston , United States Duration: 6 Aug 2004 → 9 Aug 2004

Conference

Conference	AMA Summer Educators' Conference 2004
Country/Territory	United States
City	Boston
Period	6/08/04 → 9/08/04

Cite this

@conference{9997775d559249d79eb6b532e48b05cf,

title = "How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets",

author = "S. Hyvonen and M. Tuominin and Hooley, \{Graham J.\}",

year = "2004",

language = "English",

note = "AMA Summer Educators' Conference 2004 ; Conference date: 06-08-2004 Through 09-08-2004",

}

How does collaboration drive value propositions in B-to-C marketing channels? A multi-country discovery in the field of developed and emerging markets. / Hyvonen, S.; Tuominin, M.; Hooley, Graham J.
2004. Paper presented at AMA Summer Educators' Conference 2004, Boston , United States.

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review