Abstract
Trust is a critical component of successful e-Commerce. Given the impersonality, anonymity, and automation of transactions, online vendor trustworthiness cannot be assessed by means of body language and other environmental cues that consumers typically use when deciding to trust offline retailers. It is therefore essential that the design of e-Commerce websites compensate by incorporating circumstantial cues in the form of appropriate trust triggers. This paper presents and discusses the results of a study which took an initial look at whether consumers with different personality types (a) are generally more trusting and (b) rely on different trust cues during their assessment of first impression vendor trustworthiness in B2C e-Commerce.
| Original language | English |
|---|---|
| Title of host publication | ICEC '06 |
| Subtitle of host publication | Proceedings of the 8th international conference on electronic commerce: the new e-commerce : innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet |
| Place of Publication | New York, NY (US) |
| Publisher | ACM |
| Pages | 471-481 |
| Number of pages | 11 |
| ISBN (Print) | 1-59593-392-1 |
| DOIs | |
| Publication status | Published - 13 Aug 2006 |
| Event | 8th International Conference on Electronic Commerce - Fredericton, Canada Duration: 14 Aug 2006 → 16 Aug 2006 |
Conference
| Conference | 8th International Conference on Electronic Commerce |
|---|---|
| Abbreviated title | ICEC’06 |
| Country/Territory | Canada |
| City | Fredericton |
| Period | 14/08/06 → 16/08/06 |
Keywords
- personality type
- trust
- evaluation
- e-Commerce