How fatigue and advertisement complexity affect consumers' advertising processing

Dina Rasolofoarison

Research output: Chapter in Book/Published conference outputConference publication

Original languageEnglish
Title of host publicationProceedings of the 37th European Marketing Academy Conference, May 2008, Brighton
Publication statusPublished - May 2008
Event37th European Marketing Academy conference - Brighton, United Kingdom
Duration: 27 May 200830 May 2008


Conference37th European Marketing Academy conference
Abbreviated titleEMAC 2008
Country/TerritoryUnited Kingdom

Bibliographical note

Conference LocationBrighton, UK

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