How fatigue and advertisement complexity affect consumers' advertising processing

Dina Rasolofoarison

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton
Publication status	Published - May 2008
Event	37th European Marketing Academy conference - Brighton, United Kingdom Duration: 27 May 2008 → 30 May 2008

Conference	37th European Marketing Academy conference
Abbreviated title	EMAC 2008
Country/Territory	United Kingdom
City	Brighton
Period	27/05/08 → 30/05/08

Conference LocationBrighton, UK

Cite this

@inproceedings{241aaa6d46d34900b92c788eab07db16,

title = "How fatigue and advertisement complexity affect consumers' advertising processing",

author = "Dina Rasolofoarison",

note = "Conference LocationBrighton, UK; 37th European Marketing Academy conference, EMAC 2008 ; Conference date: 27-05-2008 Through 30-05-2008",

year = "2008",

month = may,

language = "English",

booktitle = "Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton",

}

TY - GEN

T1 - How fatigue and advertisement complexity affect consumers' advertising processing

AU - Rasolofoarison, Dina

N1 - Conference LocationBrighton, UK

PY - 2008/5

Y1 - 2008/5

M3 - Conference publication

BT - Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton

T2 - 37th European Marketing Academy conference

Y2 - 27 May 2008 through 30 May 2008

ER -