How fatigue and advertisement complexity affect consumers' advertising processing

Dina Rasolofoarison

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 37th European Marketing Academy Conference, May 2008, Brighton
Publication statusPublished - May 2008
Event37th European Marketing Academy conference - Brighton, United Kingdom
Duration: 27 May 200830 May 2008

Conference

Conference37th European Marketing Academy conference
Abbreviated titleEMAC 2008
CountryUnited Kingdom
CityBrighton
Period27/05/0830/05/08

Bibliographical note

Conference LocationBrighton, UK

Cite this

Rasolofoarison, D. (2008). How fatigue and advertisement complexity affect consumers' advertising processing. In Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton