How we use good deeds to justify immoral behaviour.

We all like to think of ourselves as morally sound individuals. However in doing so we often assume that morality is static – that we are consistently moral to some extent over time. In reality, research suggests that most of us will behave in contradictory ways and act both morally and immorally from time to time. Interestingly, when we think about our past moral actions, we are likely to engage in compensatory behaviour and act immorally going forward.