HRM systems, internal marketing and performance in Indian call centres: non-technical summary (Research summary) ESRC end of award report, RES-000-22-1876. Swindon: ESRC

Pawan Budhwar
, Neeru Malhotra

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2009
Insights into the Indian call centre industry: can internal marketing help tackle high employee turnover?
Budhwar, P. S., Varma, A., Malhotra, N. & Mukherjee, A., 31 Jul 2009, In: Journal of Services Marketing. 23, 5, p. 351-362 12 p.
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