Original language | English |
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Title of host publication | Proceedings of the 31st EMAC annual conference |
Editors | M. Farhangmehr |
Publication status | Published - 2002 |
Event | 31st EMAC annual conference - Braga, Portugal Duration: 28 May 2002 → 31 May 2002 |
Conference
Conference | 31st EMAC annual conference |
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Country/Territory | Portugal |
City | Braga |
Period | 28/05/02 → 31/05/02 |
Other | Marketing in a Changing World: scope, opportunities and challenges |