Hype and the emergence of technological standards: the case of Local Area Networks (LANs)

Vasilios Theoharakis, Demetrios Vakratsas, Veronica Wong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 31st EMAC annual conference
EditorsM. Farhangmehr
Publication statusPublished - 2002
Event31st EMAC annual conference - Braga, Portugal
Duration: 28 May 200231 May 2002

Conference

Conference31st EMAC annual conference
CountryPortugal
CityBraga
Period28/05/0231/05/02
OtherMarketing in a Changing World: scope, opportunities and challenges

Cite this

Theoharakis, V., Vakratsas, D., & Wong, V. (2002). Hype and the emergence of technological standards: the case of Local Area Networks (LANs). In M. Farhangmehr (Ed.), Proceedings of the 31st EMAC annual conference