"I Just Can’t Stop Thinking About That”: Customer Rumination After a Double deviation and a Desire for Revenge

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2018
Event	47th EMAC Annual Conference - Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018

Cite this

@conference{9b02a176311a4a4c908af179e7eeb528,

title = "{"}I Just Can{\textquoteright}t Stop Thinking About That”: Customer Rumination After a Double deviation and a Desire for Revenge",

author = "Hai-Anh Tran and Ismail Golgeci",

year = "2018",

language = "English",

note = "47th EMAC Annual Conference ; Conference date: 29-05-2018 Through 01-06-2018",

}