‘I know you are satisfied but did you learning anything’: use of video in marketing case study tutorials

Geoff Parkes, John Rudd

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationGood practice guide in learning and teaching
EditorsJulie Green, Helen Higson
PublisherAston University
Number of pages6
ISBN (Print)978-1-85449-422-1
Publication statusPublished - Feb 2012

Publication series

NameGood practice guide in learning and teaching
PublisherAston Business School

Bibliographical note

© Aston Business School 2012

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