TY - GEN
T1 - IMAS: An intelligent mobile advertising system: Development and implementation
AU - Evans, C.
AU - Moore, P.
AU - Thomas, A. M.
AU - Pavlemko, O.
PY - 2013/7/1
Y1 - 2013/7/1
N2 - Rapid expansion of wireless technologies has provided a platform to support intelligent systems in the domain of mobile marketing. Utilizing Location Based Services and Global Navigational Satellite Systems provides the capability for transport of real-time, scheduled, location-based advertising to individuals and businesses. This paper introduces location-based marketing and iMAS, a related novel intelligent mobile advertising system. Following an overview of location technologies, the iMAS prototype is presented. Evaluation is discussed as well as the testing strategy, results and open research questions.
AB - Rapid expansion of wireless technologies has provided a platform to support intelligent systems in the domain of mobile marketing. Utilizing Location Based Services and Global Navigational Satellite Systems provides the capability for transport of real-time, scheduled, location-based advertising to individuals and businesses. This paper introduces location-based marketing and iMAS, a related novel intelligent mobile advertising system. Following an overview of location technologies, the iMAS prototype is presented. Evaluation is discussed as well as the testing strategy, results and open research questions.
KW - inteligent marketing
KW - intelligent context-aware systems
KW - location-based services
KW - personalization
UR - http://www.scopus.com/inward/record.url?scp=84881415171&partnerID=8YFLogxK
UR - https://ieeexplore.ieee.org/document/6550557
U2 - 10.1109/WAINA.2013.51
DO - 10.1109/WAINA.2013.51
M3 - Conference publication
AN - SCOPUS:84881415171
SN - 978-1-4673-6239-9
T3 - Proceedings - 27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013
SP - 1192
EP - 1196
BT - Proceedings - 27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013
PB - IEEE
T2 - 27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013
Y2 - 25 March 2013 through 28 March 2013
ER -