Improving organisational responsiveness through CRM – the dynamics of strategy, information systems, and staff empowerment

Luciano Batista, Maureen Meadows, Sally Dibb, Matthew Hinton, Mathew Analogbei

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 10 Sep 2013
Event27th annual British Academy of Management conference 2013 - University of Liverpool Management School, Liverpool, United Kingdom
Duration: 11 Sep 201311 Sep 2013

Conference

Conference27th annual British Academy of Management conference 2013
Abbreviated titleBAM 2013
CountryUnited Kingdom
CityLiverpool
Period11/09/1311/09/13

Keywords

  • CRM
  • strategy
  • information systems
  • staff empowerment
  • organisational responsiveness

Cite this

Batista, L., Meadows, M., Dibb, S., Hinton, M., & Analogbei, M. (2013). Improving organisational responsiveness through CRM – the dynamics of strategy, information systems, and staff empowerment. Paper presented at 27th annual British Academy of Management conference 2013, Liverpool, United Kingdom.