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Improving organisational responsiveness through CRM – the dynamics of strategy, information systems, and staff empowerment

  • Luciano Batista
  • , Maureen Meadows
  • , Sally Dibb
  • , Matthew Hinton
  • , Mathew Analogbei
  • Coventry University
  • University of Warwick
  • Open University
  • Liverpool John Moores University

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 10 Sept 2013
Event27th annual British Academy of Management conference 2013 - University of Liverpool Management School, Liverpool, United Kingdom
Duration: 11 Sept 201311 Sept 2013

Conference

Conference27th annual British Academy of Management conference 2013
Abbreviated titleBAM 2013
Country/TerritoryUnited Kingdom
CityLiverpool
Period11/09/1311/09/13

Keywords

  • CRM
  • strategy
  • information systems
  • staff empowerment
  • organisational responsiveness

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