Skip to main navigation Skip to search Skip to main content

Improving organisational responsiveness through CRM – the dynamics of strategy, information systems, and staff empowerment

  • Luciano Batista
  • , Maureen Meadows
  • , Sally Dibb
  • , Matthew Hinton
  • , Mathew Analogbei
    • Coventry University
    • University of Warwick
    • Open University
    • Liverpool John Moores University

    Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 10 Sept 2013
    Event27th annual British Academy of Management conference 2013 - University of Liverpool Management School, Liverpool, United Kingdom
    Duration: 11 Sept 2013 → 11 Sept 2013

    Conference

    Conference27th annual British Academy of Management conference 2013
    Abbreviated titleBAM 2013
    Country/TerritoryUnited Kingdom
    CityLiverpool
    Period11/09/13 → 11/09/13

    Keywords

    • CRM
    • strategy
    • information systems
    • staff empowerment
    • organisational responsiveness

    Cite this