TY - JOUR
T1 - In Search of the Lemmus Lemmus
T2 - An Investigation into Convergent Competition
AU - Saunders, John
AU - Stern, Philip
AU - Wensley, Robin
AU - Forrester, Ros
PY - 2000
Y1 - 2000
N2 - This paper explores the reasons for industries converging upon poor strategies. The phenomenon is likened to the periodic mass suicide of the lemmus lemmus (the Norwegian lemming). It gives historic examples of the phenomenon, and evidence of its occurring within a simulated business environment. A literature review shows how it can be explained using theories from economics, psychology and competitive analogies used in business. An inputs-process-outputs model provides a theoretical framework for Lemmus Lemmus strategies and is used to derive hypotheses.
AB - This paper explores the reasons for industries converging upon poor strategies. The phenomenon is likened to the periodic mass suicide of the lemmus lemmus (the Norwegian lemming). It gives historic examples of the phenomenon, and evidence of its occurring within a simulated business environment. A literature review shows how it can be explained using theories from economics, psychology and competitive analogies used in business. An inputs-process-outputs model provides a theoretical framework for Lemmus Lemmus strategies and is used to derive hypotheses.
UR - http://www.scopus.com/inward/record.url?scp=0442326030&partnerID=8YFLogxK
UR - http://onlinelibrary.wiley.com/doi/10.1111/1467-8551.11.s1.7/abstract
U2 - 10.1111/1467-8551.11.s1.7
DO - 10.1111/1467-8551.11.s1.7
M3 - Article
AN - SCOPUS:0442326030
SN - 1045-3172
VL - 11
SP - S81-S95
JO - British Journal of Management
JF - British Journal of Management
IS - S1
ER -