In Search of the Lemmus Lemmus: An Investigation into Convergent Competition

John Saunders*, Philip Stern, Robin Wensley, Ros Forrester

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This paper explores the reasons for industries converging upon poor strategies. The phenomenon is likened to the periodic mass suicide of the lemmus lemmus (the Norwegian lemming). It gives historic examples of the phenomenon, and evidence of its occurring within a simulated business environment. A literature review shows how it can be explained using theories from economics, psychology and competitive analogies used in business. An inputs-process-outputs model provides a theoretical framework for Lemmus Lemmus strategies and is used to derive hypotheses.

    Original languageEnglish
    Pages (from-to)S81-S95
    JournalBritish Journal of Management
    Volume11
    Issue numberS1
    DOIs
    Publication statusPublished - 2000

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